Disney Channel (originally called The Disney Channel from 1983 to 1997 and commonly shortened to Disney from 1997 to 2002) is an American pay television channel that serves as the flagship property of owner Disney Channels Worldwide unit of the Walt Disney Television subsidiary of The Walt Disney Company.
Disney Channel’s programming consists of original first-run television series, theatrically released and original made-for-TV movies and select other third-party programming. Disney Channel – which formerly operated as a premium service – originally marketed its programs towards families during the 1980s, and later at younger children by the 2000s. A majority of Disney Channel’s original programming is aimed at kids ages 9–16, while its Disney Junior programs are targeted at children 8 years and under.
As of January 2016, Disney Channel is available to approximately 93.9 million pay television households (80.6% of households with at least one television set) in the United States.